
BPTO regulates the acquired distinctiveness of brands, or secondary meaning
News in the Trademark System! The Brazilian Patent and Trademark Office (BPTO) published yesterday, June 10, 2025, Ordinance No. 15/2025, which regulates the recognition of
With 38 years of history, we are a firm specialized in Intellectual Property, covering practices in trademarks and patents, including istrative and judicial procedures, compliance, data protection (LGPD), regulatory matters, and consultancy in Institutional and Government Relations.
Aligning modernity, technology, transformation, and continuous innovation, we ensure the protection of national and international clients with services of excellence and globally recognized quality — pinciples that have guided us since the beginning.
We are always ready to act in a personalized way, offering the best experience and strategically driving businesses based on our motto:
We protect innovation. We innovate to protect!
We combine legal excellence and sustainable high performance to deliver innovative solutions.
We stand out for the customization, humanization, objectivity, efficiency, creativity, and innovation that we adopt to assist our clients.
Our international presence is one of the pillars strengthening our intellectual property law firm’s leadership position. Over the years, we have established strategic partnerships with other renowned firms in various countries, creating a global network that enhances our ability to offer comprehensive and specialized services to our clients.
The importance of these partnerships transcends borders, reflected in the agility and effectiveness with which we address cases involving intellectual property on an international scale. The continuous exchange of knowledge, experiences, and legal practices between our professionals and collaborators from partner firms significantly enriches our expertise, allowing us to be at the forefront of global trends in this dynamic field.
This international approach not only enhances the quality of services we offer but also strengthens the trust our clients place in us to manage their interests globally.
We are featured in the leading national and international legal publications and rankings that recognize our work in serving market-leading companies. It is a testament to the efforts of our team of lawyers and all involved collaborators, and a source of pride for Di Blasi, Parente & Associados.
This is the result of hard work, team commitment combined with excellence in serving our clients, as well as our commitment to ensuring a safe, light, productive, and collaborative work environment that positively influences the lives of our professionals.
Our consolidated position is a confirmation that we are on the right track.
We direct our focus with dedication to initiatives and projects that promote diversity, inclusion, and sustainability. We believe that by fostering an inclusive environment where every voice is valued and adopting sustainable practices, we contribute to a more equitable and resilient future. We are committed to driving positive change, recognizing the importance of embracing diversity as a driving force and preserving the environment for future generations.
News in the Trademark System! The Brazilian Patent and Trademark Office (BPTO) published yesterday, June 10, 2025, Ordinance No. 15/2025, which regulates the recognition of
Another memorable International Trademark Association (INTA) Annual Meeting, this time in vibrant San Diego, California, USA, from May 17 to 21. Five days filled with
For the first time, a Brazilian court has analyzed the merits of a Patent Term Adjustment (PTA) request and recognized the patent holder’s right to
Brazil moves forward with accession to the Budapest Treaty: streamlined procedures and greater legal certainty for biotech patents The Senate Committee on Foreign Relations approved
Last week, the House of Representatives approved, in a single round and by symbolic vote, Bill 2088/2023, which authorizes the Executive Branch to adopt trade,
The recent action by the Brazilian National Data Protection Authority (ANPD) against a pharmacy chain highlights the Authority’s increasing oversight and the need for strict
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